I don’t have an artistic neuron in my skull. If I try to draw a cute kitten it ends up looking like a lizard-beast from the planet Zorg. As for my singing or music-making… you really don’t want to know.

So does that mean I’m not creative? Of course not.

I’m always surprised by the way many people say “Oh, I’m not the creative type”. It’s as if creativity were somehow the preserve of the artist.

We’re all creative. You, me and the next person. Creativity is a natural and essential part of being human. A few examples of how you might be using your creativity without realising it:

• Entertaining a young child
• Coordinating a stunning outfit
• Planning a garden
• Laying out a business report
• Making interesting meals
• Inventing excuses

That’s just a few examples, I’m sure you can think of more. The point is that we’re all creative, it’s part of being human. Like every other skill, it gets better the more you practise.

So next time you see an article about creativity, don’t just think “That’s not for me” and move on. It might not apply to you directly but there could well be principles and ideas you can use. Try taking these and finding ways to apply them.

Which, by the way, is itself a form of creativity.