The life coaching industry in Britain could be set to get a boost according to a report in the Daily Telegraph.

According to a Telegraph source the current government is planning to give pregnant women and girls under 21 “several years” of one to one life coaching. This will be delivered by nurse practitioners via a reformed health visitor network. The plan follows a trial in some 60 areas of the country that found specialised coaching had significant positive benefits for young mothers.

There are, of course, arguments that this is the sort of thing that young people should get anyway from family, friends and society in general. However the reality is that many don’t so such a scheme has definite potential.